HYT Engineering

Industry: Machine Manufacturing

Branding that Connects: A company that specializes in advanced wheel lathes, ensuring efficiency and accuracy in railway maintenance.

Showcase - Magazine Ads

OBJECTIVE

To design magazine ads that showcased the company’s flagship product while effectively highlighting its key features.

CHALLENGES

The primary challenge was to maintain a visually engaging design without making the ad text-heavy. Given the large size of the product, it needed to be displayed in a way that was subtle yet impactful, ensuring it stood out without overwhelming the layout. Advertisements were to be designed for them on a monthly basis.

SOLUTIONS

The ad was designed with the product as the hero image, making it the focal point. To reinforce the company’s 45-year legacy in railway wheel production machine solution, additional imagery was incorporated in the shape of a wheel, symbolizing its core industry. The product features were presented in a crisp and concise manner, ensuring clarity without excessive content. Published in leading railway magazines as part of their New Year edition, the ad successfully reached the target audience with a balance of impactful visuals and strategic messaging.

Tags: Magazine Ad, Railway Industry, Print Design, B2B Marketing

Timeline: 05 days

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HYT Engineering

OBJECTIVE

CHALLENGES

SOLUTIONS

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