PRD Rigs Website & Corporate Presentation Design

PRD Rigs

Industry: Drill rig manufacturers

Showcasing Strength, Digitally and Visually: PRD Rigs is a leading manufacturer of drilling rigs, offering a wide range of solutions across various applications, based in Chennai. Recognised as one of India’s top mining and drilling rig manufacturers, the brand is known for its innovation, reliability and global reach.

Showcase - Website, PPT Presentation

OBJECTIVE

To build a user-friendly, scalable website that presents the brand’s wide product range clearly, encourages customer inquiries and is optimised for search visibility - all while being visually clean, intuitive, and future-ready for e-commerce integration.

CHALLENGES

The biggest challenge? Delivering both information architecture and strategic scalability. The brand housed an extensive product catalog, each with multiple variants, making it difficult to showcase without overwhelming the user.
Another key hurdle was content development - the information was highly technical and it had to be accurate, streamlined and made user and website-friendly without losing its depth. The website needed to be completed and ready for a YouTube live launch event.

SOLUTIONS

To tackle these complexities, we designed a fully custom website - developed in PHP and designed on Figma - ensuring both functionality and brand consistency. The site was built from the ground up, with no templates used and every design element aligned with the brand's visual guidelines.
We created a clean and minimal product page layout, allowing clarity even with a large catalogue. The content was carefully curated - translating technical data into digestible, SEO-friendly formats. Inquiry CTAs were placed strategically across the site to enhance lead generation.
The website was also structured to be scalable for future e-commerce integration, laying a strong digital foundation for PRD Rigs’ evolving needs. Despite the scope, the project was successfully completed right on time at the official event.

Tags: Website Design, UI/UX, Digital Strategy, SEO

Timeline: 90 days

PPT Presentation

OBJECTIVE

To design a visually engaging presentation that could clearly explain the details of an annual internal event to the PRD Rigs team, with the aim of boosting motivation and encouraging active participation.

CHALLENGES

The key challenge lay in the raw, unstructured nature of the data provided. There was no narrative or visual direction - only numbers and details. We had to strategize the structure, build a clear information flow and present it in a way that was not only easy to understand, but also visually inspiring for employees.

SOLUTIONS

We began by creating a narrative structure for the presentation - breaking down complex data into simple, sequential parts. A clean, minimal layout was adopted, with a focus on infographics instead of text blocks, making the content more digestible and engaging.

To reinforce the theme of the event, a thematic logo featuring a dollar sign was designed, adding a layer of identity and recall to the initiative. The final presentation led to higher employee interaction and better comprehension of the event structure - proving the power of good design in internal communication across the global branches.

Tags: Presentation Design, Internal Communication, Employee Engagement

Timeline: 15 days

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PRD Rigs

OBJECTIVE

CHALLENGES

SOLUTIONS

PPT Presentation

OBJECTIVE

CHALLENGES

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