CHALLENGES

The main challenge was to present the steam boiler in a way that was both visually striking and highly informative.We had never before represented a product using neon outlines, so this was a fresh creative approach for us. The task was to highlight the entire product creatively while preserving the clarity of its features, depth and advantages, ensuring the product remained the undisputed focal point Additionally, fully understanding the client’s concept and translating it accurately onto the design posed another significant challenge.

SOLUTIONS

We developed a neon outline design that offered a fresh perspective on the product, drawing attention to its key features without overwhelming the viewer. The outline technique allowed us to showcase the product in a dynamic, attention-grabbing way,while the accompanying text clearly communicated its advantages. The ad struck a balance between concept and product focus, delivering a visually appealing and effective communication tool.

Tags: Magazine Ad, Product Design, Steam Boiler, Visual Communication

Timeline: 07 days