B2B Communication Agency
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Atlas Copco Vacuum Technique

Industry: Vacuum Solutions

Empowering Communication That Lasts: Atlas Copco Vacuum Technique is a global leader in vacuum solutions, providing innovative and reliable solutions for various industries.

Showcase - Logo Design

OBJECTIVE

To design a unique identity - a logo that would help in dealers community building, creating a sense of belonging and recognition.

atlas-copco-vaclub
atlas-copco-vaclub

CHALLENGES

The primary challenge was to merge two words - vacuum technique and community - into a single, memorable name and logo. It had to be technically rooted, yet community-driven, while aligning with the brand’s professional tone.

SOLUTIONS

We conceptualized and designed a logo around the coined term “VaClub”—a smart blend of VAcuum and CLUB. The logo symbolizes growth, collaboration and advancement, representing the spirit of the dealer network.
To enhance impact, the logo was also animated and showcased during a product launch event, drawing attention and building a stronger sense of identity among the community members. It marked the beginning of a visually cohesive communication strategy for the dealer ecosystem.

Tags: Logo Design, Brand Identity, Community Branding, Animation

Timeline: 05 days

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