Desoutter Tools

Industry: Industrial Tools

Blueprint to Branding: A global leader in drilling & assembly solutions committed to building a more sustainable industry.

Showcase - Space Branding

OBJECTIVE

To execute space branding for Desoutter’s Tool Crib - a dedicated workshop space for their tools - by creating a cohesive and impactful visual identity across the physical workspace.

CHALLENGES

The branding project was on a tight timeline of just 5 days,from the initial site visit and space measurement to the final design and installation. The goal was to complete the entire process before the President’s visit. We had to ensure that the branding was both visually appealing and thematically consistent, while working around the logistical challenge of a 2-hour installation window.

SOLUTIONS

We created a digital line pattern to reflect connectivity and precision, setting the tone for the entire branding language. This pattern was applied seamlessly across all collaterals, creating a uniform, modern aesthetic for the workshop space. The pattern also reflects Desoutter’s 4.0 version, symbolising their commitment to growth and innovation – an intentional choice that ties the design directly to their brand evolution. Despite the tight timeline, the process – from space mapping to final execution – was completed on schedule. The final design received one-shot approval and was praised by Sagar Mirgane (National Service Operations Manager) of Desoutter, marking the success of a high-speed, high-impact project.

Tags: Office Branding, Space Design, Fast-Track Execution

Timeline: 07 days

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Desoutter Tools

OBJECTIVE

CHALLENGES

SOLUTIONS

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