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TATA BlueScope


Tata Bluescope – Khed Plant branding

TATA BlueScope is a leading manufacturer of premium steel products and building solutions in India. Known for their commitment to innovation and excellence, they have a full spectrum of products used in a wide range of industries, like infrastructure, construction, etc.


Our goal for the factory branding project was to create a visual identity that accurately reected the values, ethics, and goals of Tata BlueScope, effectively becoming their virtual representation. Our primary focus was to enhance the brand value of Tata BlueScope through our designs in the factory. We also aimed to inspire the employees by giving the entire factory a complete makeover and a fresh, new look.


During our project to create marketing and print products, our client expressed interest in a branding project for a specic area of their office. We provided them with a range of design samples, which they absolutely loved. We pitched in for compete branding and make over, which the client appreciated and was interested. As a result, we bagged a larger project - designing branding for their entire plant located in Khed. Given that this was an industrial branding project, we had to conduct extensive research to truly understand our client's business and effectively convey their messaging through our designs Our goal was to create a visual representation that would tell a cohesive and compelling story. To achieve this, we ensured that every element of the design had a consistent theme that was carried throughout the entire branding of the factory.


To create an inspiring and motivating atmosphere, we designed posters that showcased the practical applications of the client's products, complemented by inspiring quotes. The initial phase of developing raw concepts and designs was challenging. However, once we received approval on the primary elements, we fast-tracked the process and created exceptional designs for the complete factory branding.

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The branding project for the Khed plant of Tata BlueScope was a resounding success. Our designs effectively exuded brand value and contributed to enhancing the client's overall image. The project was very well-received, earning appreciation from all, including the higher authorities.

Creative Team

Abhijeet Oak

Marketing and development

Satish Jadhav

Creative Head

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