Client wanted to generate enquiries through this ad, and bring the brand to the forefront in the market. They wanted their clients to explore their products that offered sustainable innovation
We had the opportunity to design a full-page magazine ad for Dynapac for their LLC range. The ad focused on their complete range of products in this category. We had to wrap our vision and ideas around this, rather than focus and highlight one product. Creating a creative design that delivered a common focal point for all machines on one elite canvas was an exciting challenge. A print ad had to deliver aptly through design and copy. Unlike digital platforms that can be enhanced through effects, animation and audio etc., this print ad had to capture viewer with power packed design and execution.
We discussed the LLC range, uses, benefits and more with the client. Our team discussed the point of focus, target audience and design complexity. Post a brainstorming with client, our creative team got together to hand sketch drafts for the design. We decided to create the copy first for the ad. We used Dynapac corporate color guidelines throughout the design. It was decided to used QR codes in the ad, for both social and communication. We included these codes that required just a camera function to scan the code and which took the reader directly to the website or contact information for Dynapac.
The ad was run successfully in print. The client was happy to see it deliver to all their requirements. Although the ad was in conventional print media, the inclusion of QR codes, added a digital touch to it, which created a unique impact on reader.
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