GS Caltex India is a subsidiary of GS Caltex Corporation, South Korea, which is a leader in providing total energy service. They manufacture an impressive range of high quality premium lubricants, for multitude of industries.
Attract leads through informative design, scale brand visibility and value. We wanted tractor dealers to envision profits, benefits and growth with a GS Caltex distributorship.
GS Caltex India, customer base includes both B2B and B2C customers. They collaborated with us for a digital campaign, specifically aimed for Agricultural sector – Kisan Agro. The audience was limited to tractor dealers . So our target audience was indirect kind of in the grey; between oil dealers and end consumer – the farmer. The biggest challenge was relating farmers and dealers of tractors indirectly with GS Caltex. We had to relate the ad content to the target audience through a series of creatives that connected to each other.
We began with research on the market segment, audience, and the platforms of promotions like agricultural websites, social media and other paid and organic promotions. Content was created with short captions. Since the ads were animated or gifs, the content needed to be minimum yet highly informative. Post finalization design team worked on visuals that weighed highly on rural sectors, agricultural land etc. Animation and video development finished every creative – ready to deliver.
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