Atlas Copco is the leader in Power technique. For decades they have been serving innovation with leading edge technology in air, power and ow solutions like portable air compressors, handheld tools, light towers and pumps. Sustainability is their core value, and they strive to power projects in the eld of mining, power, infrastructure and water well drilling with this foundation
With a broad portfolio of collaborations, working the Atlas Copco 850 – 290 Compressor, was a big step in innovation. This was a one of its kind compressor with dual application – for both water well drilling and mining.
The compressor was a national pride, being the first of its kind in India.
It was their first compressor with dual application
We wanted to create the hype, curiosity and preset the platform to launch this product.
Atlas Copco 850 – 290 is a dual process application product.
With fresh product information, ands its revolutionary dual application – in coal mining and water well drilling segments, the challenge was to streamline this idea in impactful design. Convey not only the launch, but both the applications of the compressor in one creative.
A thorough understanding of the product followed by brainstorming with team and the client kick started our process. Creative content drafts were made, to first capture the essence, direction and hierarchy of creatively marketing their revolutionary product. It highlighted two remarkable points – revolutionary dual application portable air compressor and the first of its kind in India.
Post the copy assessments followed by nal approval, design team drafted ideas. The design team rigged up a creative solution of showing both the applications of compressor in a single design
It was the first ever dual segment portable air compressor in India. Team Atlas Copco achieved their goal of a fabulous launch, and branding that made an impact in the industry.