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TATA BlueScope


AIA Engineering Ltd. is a global leader in high chromium wear-resistant parts for grinding equipment. With over 40 years of expertise, the company is recognized for its innovative solutions and quality service, making it a trusted name in the global market.


To create an intelligent presentation, that encompassed everything about AIA engineering. To infuse subtle creativity to retain the corporate look of the project, and attract audience with engaging and informative content about products, brand, services and more. Client wanted the presentation to clearly propose what all services and products their brand would offer their clients. The innovation and capacity of excellence was also one of the important aspects to include in the ppt.


To create a corporate presentation that stood sharp and informative yet was to exude creativity, crisp communication, brand values, products, and more in one smart presentation. The project was vast but had to be delivered in away that would be quick information for the viewer. The client is a global leader, with brand legacy and value that needed to be safeguarded and enhanced in the project. Indeed, it was a big and valuable opportunity for us!


A lot of raw data needed to be studied for getting a thorough insight into the brand and their offerings. Studying their vision, mission and their history, we designed the basic structure and flow of the ppt. Finalizing the hierarchy of the ppt, we worked on design look and feel . We wanted to maintain a strong corporate feel – using minimal design, space balancing, clear and crisp elements – helped us achieve this. We also incorporated the brand colors for AIA engineering throughout. For the design, we primarily focused on using mining elements and backgrounds. This was to softly integrate the products and their scope of service in the ppt – something that would also bring about a constant communication of industry served to the clients. To execute an interesting play of information and processes, we used simple yet impressive infographics, which ensured communication was clear, easy and well understood. With few revisions and design options, we got to the final ready ppt!

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A strong and impressive corporate ppt that was very well appreciated by the client. We loved the challenge that revealed a brilliant project for both – our esteemed client and team Sensebite!

Creative Team

Tejas Jakkan - Art Director
ketan jadav- senior graphic designer
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