B2B Communication Agency
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Atlas Copco - Thailand

Industry: Industrial Tools

Turning Equipment into Brand Experiences: Atlas Copco is a global leader in industrial solutions, providing innovative and reliable equipment for various industries.

Showcase - Newsletter

OBJECTIVE

To launch Torque Talk, the Atlas Copco Industrial Technique division’s first-ever newsletter for Thailand - a platform that would not only share updates but also engage employees and set a high standard for all future editions.

CHALLENGES

Launching Torque Talk for Thailand came with the responsibility of setting the tone for all future editions. As the first-ever newsletter, it had to make a strong debut - from crafting a distinctive, brand-aligned logo for the newsletter, to creating a design that balanced the Group’s global identity with a fresh, local touch. Every visual and content decision would establish the standard moving forward, leaving no room for missteps.

SOLUTIONS

We designed a unique Torque Talk logo for the newsletter that blended with the Atlas Copco brand. The newsletter layout was built to be clean, modular and adaptable for future editions, ensuring consistency without monotony. By structuring content for easy navigation and infusing it with an engaging, reader-first approach, we created a launch edition that not only delivered updates but also set a high benchmark for design and engagement.

Tags: Logo Design, Internal Communication, Newsletter, Employee Engagement

Timeline: 15 days

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