Process
The concept, details and expectations were communicated very clearly. This helped us gain a steady start. We first gave name suggestions for the theme, based on thinking differently concept. We also suggested tag lines, a short caption that could be used along with the logo for supporting and reinstating the central idea.
Client finalized on one name suggestion – ‘Level Up’, and a tag line ‘Unthink the ordinary; achieve the extraordinary’. The designers worked on raw sketches of the logo. Typographical logo was finalized. A clean and neat font was used for the same. To add a creative touch to the logo , the letter ‘U’ in the spelling was created to look like an upwards arrow – further communicating the central idea and theme. The logo comprised of brand color primarily and a contrasting yellow for the arrow, which really uplifted the logo design.