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ABOUT COMPANY

Atlas Copco is a global industrial company providing innovative solutions in compressed air, vacuum, and industrial process equipment.

GOAL

We decided on a typographical approach for the trophy, focusing on the initials ‘R’ and ‘K’ to represent the employee's name. Our goal was to capture their individuality and their successful journey within the company through this design choice.

CHALLENGE

We had to design a trophy as a tribute for esteemed Atlas Copco Employee, on their retirement. The client planned to award the trophy at the annual conference, so the memento had to be not only memorable but also creatively crafted to reflect the employees' contributions and legacy at Atlas Copco.

Process

After tossing around ideas, we came up with something really special for the trophy – the employee’s name initials, 'RK,' as the centerpiece. We wanted it to be more than just a trophy, something that truly reflected his journey and importance at Atlas Copco. So, we kept it simple yet powerful, adding a meaningful line at the bottom. We had to figure out how to fit both the 'R' and the 'K' in there. After some creative brainstorming, we decided to make the trophy in the shape of the letter 'R,' but with a twist. We cleverly carved out a space within the 'R' to include the 'K,' seamlessly blending both initials. To make it even more personal, we filled that 'K' space with a collage of his pictures, capturing cherished memories from his time with the company. And of course, we crowned it with the Atlas Copco logo on top. Once we finalized the design, we moved fast to create the trophy. We chose clear acrylic to showcase the collage inside, featuring the ‘R’ and ‘K’ initials. Printing the design was a two-step process, first, in regular colors, then adding a layer of white on top to make it pop. This straightforward approach ensured the trophy looked great.

RESULTS

The trophy turned out amazing, exactly as expected by the client. The ceremony was a resounding success, and the retirement and farewell occasion were beautifully highlighted by the trophy.

Creative Team


Tejas Jakkan
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