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Atlas Copco: Elevating Atlas Copco’s Communications

Empowering Communication That Lasts: Atlas Copco is a global leader in industrial solutions, providing innovative and reliable equipment for various industries.

Industry: Construction

OBJECTIVE

Enhance customer engagement by ensuring dealers don’t miss their 1-year free warranty expiration while reinforcing brand recall.

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CHALLENGES

Dealers often overlooked the expiration of their 1-year free warranty, leading to missed opportunities for renewal and continued service. Traditional reminder emails lacked impact, often blending into inbox clutter and failing to grab attention or prompt timely action.

SOLUTIONS

We transformed a routine reminder into a celebratory moment by reframing it as the compressor’s 1-year birthday. Instead of a standard email, personalised birthday invites were sent out - making the message fun, engaging and impossible to ignore.

The concept was extended to include 2-year and 3-year warranty milestones, building a consistent and memorable communication strategy. This fresh approach led to higher client engagement, a noticeable increase in inquiries and stronger brand recall across the dealer network.