B2B Communication Agency
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Mining Industry

Turning Equipment into Brand Experiences: A leading partner in the mining industry, with a strong legacy of innovation and sustainability, the brand supports businesses in building a safer, smarter and more productive future.

Showcase - Outdoor Branding

OBJECTIVE

To design a striking and functional vehicle wrap that transforms an everyday vehicle into a moving representation of the brand - highly visible and aligned with internal brand standards.

CHALLENGE

This was SenseBite’s first project involving a large-scale vehicle wrap - a new scale of branding. The van’s original brown color was far from the brand's palette and the design needed to be both eye-catching and practical. The brief called for showcasing various divisions and locations without clutter. The real test? Crafting a design that didn’t rely on copy-heavy messaging, since nobody reads long text at traffic signals.

SOLUTION

We started by repainting the van in the brand’s signature grey and yellow, locking in strong brand recall from the first glance. Then came the storytelling: custom icons representing each division and location, arranged in a clean, bold layout that’s easy to scan - even at a glance.

Every element was purposeful, blending form with function to deliver a wrap that was as informative as it was impactful. The final output wasn’t just a visual treatment - it was a mobile brand experience.

Tags: Vehicle Branding, Icon-based Design, Brand Recall

Timeline: 07 days