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TATA BLUESCOPE - Strengthening Brand Communication through Visual Storytelling

Tata BlueScope Steel is a leading player in the steel industry, offering innovative roofing and structural solutions.
SenseBite has partnered with them since 2 years to enhance their brand communication through impactful videos and campaigns.


SHOWCASE   PROJECTS - Event Branding Digital Print Outdoor

Shelter Champ: Event Branding for App Launch

OBJECTIVE

To support the launch of the Shelter Champ app, we created a detailed explainer video and event branding materials (backdrop & standees) to showcase to the management team how fabricators would easily understand the app along with its benefits.

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CHALLENGES

  • The idea was to create a narrative that not only demonstrated the app’s functionality but also emphasized its benefits for fabricators.
  • As an all-in-one solution, the app streamlined processes for fabricators, and through the video, we needed to effectively communicate this to the management team.

SOLUTIONS

  • Designed event branding that reinforced Shelter Champ’s presence and message.
  • The explainer video was designed to showcase how the app would help fabricators, making it easy for the management team to understand its impact.
  • Increased engagement as the app’s value was effectively communicated, driving excitement and confidence in its launch.

Metro Handle Design


OBJECTIVE
TBS Durashine aimed to enhance brand visibility by transforming metro handles into ad spaces, ensuring daily exposure to urban commuters.

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Smart Span: Installation Processes

OBJECTIVE

To make an installation process video for Smart Span, making it easier for the dealers to understand the product.

CHALLENGES

  • To storyboard the entire product, writing the script for the video was a little tricky, as the entire thing had to convey the installation process smoothly.

SOLUTIONS

  • The fabricators understood the installation process easily without any hassle.
  • The comparison points made it easier to understand why Smart Span was a better product.
  • The video made the installation process simple for the fabricators.

Durashine Sparkle Series Envelope


OBJECTIVE
Create a visually striking and functional envelope for sending product samples to dealers.

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CHALLENGES

  • Design an envelope that creatively showcases different types of roof samples while maintaining a professional and premium look.

SOLUTIONS

  • The envelope had the image of a house, with a die cut roof section showcasing different sparkle roof samples.
  • Placed in dealers' offices, the envelope functioned as both a sample carrier for dealers and an actual display guide for customers, allowing them to see and experience the new Sparkle Roof firsthand.
  • This innovative approach made product presentation more tangible, engaging and effective in driving customer interest.