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Hyundai Construction Eqipment India: Driving Brand Engagement

SenseBite has been proudly designing Hyundai’s newsletters for over 2 years, consistently delivering quality.

INDUSTRY -   Construction Equipment

SHOWCASE -   NEWSLETTER SOCIAL MEDIA

OBJECTIVE

Revamp Hyundai’s monthly newsletters by transforming the existing design into a more modern and visually compelling format.

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CHALLENGES

The key challenge was to design visually engaging newsletters that could consistently capture employee attention month after month. The brand needed a fresh layout for every edition, without compromising on consistency or readability. Additionally, the previous formats lacked variety, making the content feel repetitive and less engaging for internal audiences.

SOLUTIONS

We adopted a magazine-style layout to make each edition visually unique and easy to read. A fresh design approach kept the content engaging, while quick turnarounds allowed time for client reviews and edits.

Each newsletter was fully optimized for mobile and email, ensuring accessibility anywhere. The result was higher open rates, better engagement and stronger brand consistency. With over 1100 employees and 500+ dealers reading the newsletter, it became a standout internal communication tool for Hyundai.

HYUNDAI SOCIAL MEDIA

OBJECTIVE

Hyundai Construction aimed to promote its after-sales services through social media while maintaining a strong focus on its products.

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CHALLENGES

  • Ensuring the posts remained product-focused while promoting after-sales services.
  • Showcasing small-sized products in a visually engaging and creative manner.

SOLUTIONS

  • Showcased the benefits of Hyundai’s after-sales services while keeping the focus on products.
  • Highlighted Hyundai Construction’s products against industry standards to emphasize superior quality and features.
  • The creative approach led to higher engagement on Hyundai Construction’s social media.
  • Effectively communicated the value of after-sales services while maintaining a strong product focus.