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GS CALTEX INDIA

Industry: Petrochemical, Automotive

Driving Impact - from Content to Campaign: A company that delivers high-performance lubricants engineered for superior efficiency and durability.

SHOWCASE - YOUTUBE AD SOCIAL MEDIA CAMPAIGN

Behtar Resale Value: Social Media Campaign

OBJECTIVE

The idea was to engage B2C audiences through social media creatives, showcasing how GS Caltex lubricants enhance vehicle resale value (#behtarresalevalue).

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CHALLENGES

The campaign faced the challenge of adapting a pre-existing, lengthy video into concise, impactful social media creatives without losing its core message. Condensing the detailed concept into static visuals while maintaining clarity was crucial. Additionally, the content needed to resonate with both car owners and potential buyers, ensuring it remained visually engaging, compelling and shareable across digital platforms.

SOLUTIONS

To strengthen brand recall and association, a dedicated campaign logo was created, ensuring a strong visual identity. Along with the logo we created static posts, gifs and reels. The design language was strategically aligned with the campaign’s core idea, resulting in visually compelling creatives. Additionally, engaging social media content was developed to drive high audience interaction, maximizing reach and impact.

Kisaan Campaign: Social Media Creatives


OBJECTIVE

To create a highly effective paid social media campaign that educates farmers about the benefits of using GS Caltex products while ensuring maximum engagement and reach.

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CHALLENGES

  • Making the creatives approachable and easy to understand for farmers,
    who were the primary target audience.
  • Since the campaign was paid, every element had to be
    strategically planned to ensure high ROI.

SOLUTIONS

  • Developed engaging, educational social media content tailored
    for farmers using simple language and relatable storytelling.
  • Used visuals and consistent messaging to enhance brand recall
    and highlight GS Caltex product benefits.
  • Increased engagement, boosted awareness and maximized
    ad spend efficiency through a well-structured campaign.

#IssFrictionKaKuchNahiHoSakta: YouTube Ad

OBJECTIVE

To develop a compelling YouTube ad from scratch, covering everything from conceptualization and scripting to characterization and lip-syncing, while ensuring the storyline remains engaging and relevant.

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CHALLENGES

  • Created a script that clearly conveyed the message while keeping it engaging for the target audience.
  • Designed relatable characters to enhance audience connection.

SOLUTIONS

  • The YouTube ad gained significant traction, attracting a strong audience response.
  • The multilingual approach helped expand reach and connect with diverse demographics.